What does a roofing website actually cost?
Roofers get quoted everything from $0 to $15,000 for the same deliverable: a page that turns storm-season searches into quote requests. Here are the real options and the real numbers, including ours.
| Option | Upfront | Ongoing | The catch |
|---|---|---|---|
| Custom agency build | $3,000–$15,000+ | $50–$300 hosting/maintenance | Strong if you need something unique; slow to launch and you own the upkeep. |
| DIY builder (Wix, Squarespace, GoDaddy) | $0–$500 of your time | $16–$50 | Cheap, but conversion, speed, and lead handling are on you — and most DIY roofer sites leak leads. |
| Lead-gen platforms (Angi, HomeAdvisor) | $0 | Pay per shared lead ($30–$100+ each) | Leads are shared with competitors and you never own the asset. |
| Veterans Choice managed website | Shown on your claim page before checkout | $99 flat | Hosted site + quote form + lead dashboard, managed for you. Leads come to you alone. Cancel with a 30-day grace period. |
Third-party ranges are typical 2026 market figures for US contractor websites; your quotes may differ. Our own pricing is always shown on the claim page before any payment.
Straight answers on pricing
The exact offer for your business — including any setup fee — is always shown on the claim page before checkout. No quotes that change after a phone call.
How much does this cost?
The public test is a managed website plus lead dashboard for $99/month. Some offers include a one-time setup fee, and the current claim page shows the exact setup price before checkout.
What exactly do I get?
You get a managed roofing website, hosted lead-capture form, lead dashboard, basic content edits, support access, and billing/status visibility while the subscription is active.
What happens after payment?
Payment starts the claim. The service agreement is reviewed and accepted next, then dashboard access opens for business basics, support, billing status, and lead review.
How fast can this go live?
The first version can move quickly after payment, agreement, and accurate business details are in place. Domain setup can take longer because DNS changes need careful review.
Will this affect my current website or email?
Checkout and agreement do not change your current website, domain, DNS, or business email. Any domain connection is reviewed after claim so existing service is not disrupted.
What do you need from me after I pay?
After payment and agreement, the fastest path is confirming your best phone number, email, service area, headline/CTA basics, and whether a custom domain should be reviewed.